Direct Marketing is used when we want our targeted audience receive the focused messages directly. Main difference between direct marketing and other advertising is that using direct marketing that targeted audience can be directly contacted using this method for their specific needs. Broadcast E-Mail, Broadcast Fax, Direct Mail and Telemarketing are all direct marketing types. Special care must be taken while using the broadcast e-mail marketing because it can have a negative effect if not done properly. You should send special offers or giveaways in such kind of messages for better results.