Social Media Optimization (SMO)
Social media optimization (SMO) is the use of a number of platforms to increase the awareness of a product, service brand or event. Types of social media platform include RSS feeds, social news as well as social networking sites, such as Facebook, Twitter, video sharing websites and blogging sites. Social media optimization is similar to search engine optimization, in that the goal is to generate web traffic and to a site and increase awareness for a website. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites
The goal of social media optimization is to strategically create interesting online content, that include well-written content to eye-catching digital photos or video clips that encourages and entices people to engage with a website and then share this content, via its web link with their social media contacts and friends. Common examples of social media engagement are "liking and commenting on posts, re-tweeting, embedding, sharing, and promoting content.